VBRA Venezia, newsletter

ARE YOU A FASHION DESIGNER OR A CREATIVE?
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Then you know how complex it can be to find new references, authentic stimuli, clear directions.
Living off creativity is fascinating, but often exhausting. Maybe because creativity is not always recognized as real work: the mind creates and imagines to escape, to explore. But when escape becomes routine, when creating is no longer a choice but an obligation, something blocks. The magic fades, the process breaks.
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The truth is that creative energy needs to be fed, stimulated, constantly nourished.There is no creative work without inspiration, and no inspiration without solid cultural references.

This is exactly why VBRA Venezia’s newsletter was created: to support those who live through creativity by offering high-quality stimuli capable of reactivating thought and the creative process.

Every week, you’ll gain access to cultural references, far from mainstream trends, carefully selected to offer fresh perspectives. Images and videos, research and stories, all carefully curated by our team. Content designed to become a real starting point for your work, whether it’s a fashion collection or any other artistic project.

In addition, the newsletter will provide regular updates on the emerging fashion and design scene, alongside exclusive insights into the development of VBRA Venezia’s projects and events, offering a privileged perspective on how ideas, collaborations, and cultural formats take shape in one of Europe's most inspiring cities.

VENICE IS A FRAGILE ECOSYSTEM, UNIQUE IN THE WORLD, THAT HOLDS A SILENT BEAUTY AND AUTHENTIC CREATIVITY. TODAY, THIS RICHNESS IS THREATENED BY MASS TOURISM THAT CONSUMES WITHOUT LISTENING, AND BY A CAPITALIST CULTURE THAT MEASURES VALUE IN TERMS OF PROFIT RATHER THAN MEANING. THIS IS WHY VENICE MUST BE PROTECTED, NOT ONLY AS A PHYSICAL PLACE, BUT AS A SYMBOLIC SPACE FOR CREATION, SLOWNESS, AND DEPTH.

THE MIND OF A CREATIVE PERSON IS A DELICATE ECOSYSTEM. IN ITS EARLY STAGES, WHEN THOUGHT IS STILL FREE FROM EXPECTATIONS AND A PERSONAL LANGUAGE BEGINS TO TAKE SHAPE, CREATIVITY FLOURISHES IN A PURE AND SPONTANEOUS WAY. BUT OVER TIME, UNDER THE PRESSURE OF CONSTANT STIMULI AND MARKET DEMANDS, IT RISKS BECOMING JUST ANOTHER PRODUCT - FORCED TO CONFORM IN ORDER TO BE RECOGNIZED. LIKE VENICE, TRUE CREATIVITY NEEDS CARE, SPACE, AND PROTECTION TO AVOID BEING OVERWHELMED.