VBRA VENEZIA IS A HIGH-FASHION BRAND BORN FROM VENICE’S CREATIVE SOUL AND A COMMUNITY OF EMERGING INTERNATIONAL DESIGNERS WHO COME TOGETHER IN THE CITY EACH YEAR FOR THE VBRA FASHION SHOW.
GUIDED BY THE INTENTION OF GIVING SPACE TO PURE, UNFILTERED CREATIVITY, THE BRAND PROMOTES A STYLE THAT IS DARING YET REFINED, PLACING GREAT VALUE ON CRAFTSMANSHIP AND THE CONCEPTUAL DEPTH BEHIND EVERY CREATION.
VBRA AMPLIFIES THE VOICES OF THE MOST VISIONARY TALENTS IN EMERGING FASHION DESIGN, MAKING THEIR CREATIVITY THE VERY CORE OF THE PROJECT.

VBRA VENEZIA FS TAKES PLACE ON THE FIRST WEEKEND OF MAY, A TWO-DAY EVENT IN SOME OF VENICE’S MOST ICONIC LOCATIONS.
DURING THE EVENT, THE WORK OF 10 CAREFULLY SELECTED EMERGING DESIGNERS IS SHOWCASED AND PROMOTED.

THROUGH VBRA, VENICE IS NO LONGER A CITY THAT LIVES ONLY IN ITS PAST, BUT ONE THAT BUILDS ITS OWN FUTURE, FOR THE PEOPLE WHO INHABIT IT AND EXPERIENCE IT AUTHENTICALLY.
FOUNDED BY TWO VENETIAN BROTHERS IN THEIR TWENTIES WITH THE AIM OF RENEWING THE CITY’S CULTURAL LANDSCAPE, VBRA STANDS AS A TESTAMENT THAT THE LAGOON STILL VIBRATES WITH LIFE.
DESPITE MASS TOURISM, DEPOPULATION, AND THE MANY CHALLENGES IT FACES, VENICE EMERGES AS THE ULTIMATE STAGE FOR BEAUTY TO EVOLVE AND REFORGE.