21:12
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We live in an interconnected world made of relationships and infinite shades.
Everything is manifold, and so are we.
Yet, how often do we lose control and struggle to face certain situations because of obstacles imposed by our own personality? Overcoming these challenges depends on our ability to manage our “inner world.”
But what if there were a key to access our different versions, without fears or insecurities interfering?The idea of the alter ego harmonizes the multiple identities within us, allowing us to express the best version of ourselves.
Studies show that when we draw inspiration from a role model we admire, we develop an inner strength that can guide our actions toward often unexpected results.The 21:12 project finds this key through a genderless, seasonless collection in collaboration with Pure Denim. Geometric shapes and hidden numbers become part of a personal code.